Branding, promotion, advertising, commercial communication is required, for what is sold-bought and generally seeks the trust and preference of the consumer public. Where a product can reach with strategic moves, is the dream of the consumer and the vision of the entrepreneur.To achieve this goal necessarily after the decision of the brand profile, branding follows. Advertising that “sells” without aesthetics harms eventually the product, while the one that have aesthetics has only a “creative point of view” for sales.
The secrets are the found – solution and your communication program for your brand, so you have to:
A. To stand out from the daily “storm” of competition and with a carefully way chose a suitable slogan.
B. To convince the consumer emotionally, without offending his way of thinking.
C. To transmit the message over time, without an expiration date.
Together we will design those steps to “give” the consumer exactly what he needs, so that you can enjoy his trust, and therefore increase your sales.
Advertising only is the most important fact for buying and selling, as commercial communication is required for any item to be bought and sold.When a product is well advertised, that is the dream of the consumer and the vision of the entrepreneur.The advertisement must first “sell” = so it forward the message and then cover and respect our aesthetics.Any advertise is sold without aesthetics harms the product, while the one that only has a “creative point of view” has no sales.The important and basic rule of sales and aesthetics is that it must have an advertise; and this applies to both classic and online advertising. The new idea is the one that can establish what you are selling or lay solid bases so your brand can be trusted.
To sell the new idea with the aesthetic line that will be decided from both of client and entrepreneur:
· should stand out from the often frequency of messages
· to convince with logic and not only with emotion
· to have a balance of message and a creative product
· be timeless, without expiration date
Apart from the large companies in which every form of promotion is a daily occurrence, our country has also many smaller enterprises that would like to gradually develop their sales further, gaining new customers, with controlled procedures each time.A company can be happy if it sells its product to 10 customers within a year but another one wants 3000 customers in order to have the same financial results.Growing your sales or promoting can be done and handled by “Brands & Names” with counted and saved results each time, and as long as you wish.